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Because companies answer to their shareholders, it was those shareholders' interests that were the priority. These guys were focused. Also, those who represented industry were often professional advocates who were paid to be at all those meetings. It was part of their job. The municipal representatives, on the other hand, were often already overworked with their everyday jobs. They often got seconded to a committee because their boss couldn't make it that day and the next thing they knew they were supposed to negotiate "cost containment" and to argue why newspapers should be paying into the blue box kitty. The following week someone else was sent. Probably one of the biggest reasons we are now seeing industry pay a significant part of the cost of recycling--and soon will be paying even more-- is the more aggressive stance taken by the Province, and some stiffening of the spine on the municipal side. Things are looking up. Lately, there have been some improvements to the balance at the board table, courtesy of some recent restructuring and we look forward to the coming months. Given the unevenness of the playing field, the mandate of this publication has been not only to shine a bright light into the corners, but to provide the other half of the nuance. To the extent that some people have not always been thrilled about the brightness, or the other side to the story appearing in print, we may claim some modest success, perhaps. But given our limited resources, we would do well to maintain that modesty. The nature of any bureaucracy means there will inevitably be a lot of material that never sees the light of day, and for the most part, that is not a big problem. But no governing body like the WDO, with or without a balanced membership, should be reticent about what they talk about at their meetings reaching the ears and eyes of the general public, even if it might not always be convenient. Of late, PPSReview has added increased in-depth analysis on some issues, something readers will be seeing more of in the future. Your feedback tells us it is sorely needed.
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