|
By Jay Arthur
It has been two months now since Dalton's Big Announcement (known in some circles as "the events of 9/10"), and we all wait eagerly for the report about how it will work. Well, okay, not all of us. For most people, the only real change to their lives in Ontario in February will be that they load empty booze bottles into the trunk along with the beer bottles when it's time to take the empties back. For the 10% or so who don't frequent the beer palace once in a while, I have no doubt there will be no shortage of charities lined up to accept the LCBO empties at a convenient location, or even at the door now that bottle drives have suddenly started looking good again. I used the overly dramatic reference to a real tragedy in the opening paragraph because there has been so much hyperbole about this decision that it got me thinking. If you only got your information from the CSR: Corporations Supporting Recycling website (www.csr.org), you'd be getting ready for Armageddon itself. The troops were fully engaged even before the ink was dry--heck, even before the deal was done. There was the general himself on TVs across the networks assuring us our beloved blue box was in peril, and that to say glass was being landfilled--oh, the sacrilege!-- was garbage. (The municipalities had said that, but what do they know?) In addition to the electronic media appearances, not one, but two press releases were quickly sent off. And all this on a weekend. Boy, how much did that cost? All this, one assumes, was designed to convince the Premier that if he had any plans to embrace deposits, as he had hinted earlier in the week, the sky would fall, and he'd better think again. Evidently, he did not think again and by the early evening news on Sunday the idea was a reality. And once announced, the deposit train would be hard to stop. Nonetheless, more golf games were eschewed and the majority CSR members had no trouble getting WDO to co-
|
|